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The countdown to Made In The A.M. is on. Only nine days remain until the release of One Direction’s fifth studio album.
To promote their upcoming, Zayn-less album, the band has transformed the Made In The A.M. site to an immersive 360° virtual reality experience.
Visiting MadeInTheAM.com, brings you to a rustic, London flat that users can navigate through and explore. Using directional arrows, the site offers a lofty VR platform similar to using Google Street View (the site is also powered by Google). Users can zoom in and out, look down and up all around the space.
Around the apartment, there are clickable links to videos, photos and voice clips from the band. A welcome video of the members introduces the site and reminds fans to check back daily for for more content.
Made In The A.M. is the band’s last album before their scheduled hiatus next March. It is also slated to drop worldwide on the same day as Justin Bieber’s highly anticipated album Purpose.
Watch the video for their last single, Perfect, below.