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Ed Sheeran has always been an artist who likes to wax nostalgic, and with his first single “Castle On The Hill” from Divide, Sheeran’s at his most reminiscent.
The British singer dropped “Castle On The Hill” along with “Shape Of You” earlier this January and promised that a video filmed in his hometown for the lead track would arrive soon.
The video premiered this morning and gave fans a look into the teenager years of one of the world’s biggest musicians.
Shot in Sheeran’s hometown of Framlingham in Suffolk, England, director George Belfield cast local teenagers from Sheeran’s high school to play Sheeran’s friends from his teen years. The video uses the song’s lyrics as inspiration, with scenes depicting a younger Sheeran and his friends running through hills, driving around the countryside, smoking and drinking and experiencing first kisses. As for 25 year-old Ed, he drives and walks around his hometown before meeting up with friends at the video’s close.
The video stars a Sheeran look-a-like, who’s such a convincing younger version of Ed that the singer joked on his Instagram that his dad may have had a secret affair.
“Castle On The Hill” isn’t the first time Sheeran has used a look-a-like in his music video, famously casting Harry Potter star Rupert Grint as an obsessed fan for “Lego House,” one of Ed’s first music videos.
Sheeran has been busy promoting his upcoming third studio album, which is set to be released on March 3. In addition to confirming an upcoming arena tour, an appearance on The Late Late Show’s Carpool Karaoke, and releasing the tracklist for Divide, Sheeran aslo recently appeared on The Graham Norton Show.
Joined by Christina Ricci and Matthew McConaughey, Sheeran was interrogated about his royal scar, which is visible in his new music video. When asked by Norton to explain its origin, Sheeran demonstrated a stiff upper lip. Plus, the word ‘allegedly’ was used a lot.
Appearing on the British late night show this week, Sheeran described some of his biggest purchases since becoming a successful musician, while admitting that his love of toys may be getting a bit out of hand.
The final segment included Ed being surprised by his childhood best friend, a fitting segment considering the contents of his new video for “Castle On The Hill.” Unfortunately, the surprise was a slow burn since Sheeran left his glasses at home.