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Meet The Breakthrough Acts Of The 2016 Brit Awards


We all have that one friend that enjoys claiming ownership of bands. You know, the person who seems to know EVERYONE before they made it big and also makes it known that they were a fan before anyone else (Congratulations???)

Well friends, MUCH is giving you the opportunity to get the upper-hand when it comes to musical bragging rights.

The 2016 Brit Awards have featured five up and coming artists in their British Breakthrough Act category. While some of these artists haven’t quite made it across the pond just yet, they should definitely stay on your radar.

Catfish and The Bottlemen

Catfish and the Bottlemen are an alt-rock indie band from Llandudno, North Wales. The band has played a slew of festival shows including the Governors Ball, Pinkpop, T in the Park and the legendary Reading & Leeds festival.

Their debut album The Balcony was released in 2014 and went gold in the UK. Their track Kathleen ranked number one on MTV’s hottest tracks in April, 2014. The band also released three singles which premiered as Zane Lowe’s “Hottest record in the world.”

James Bay

James Bay is a indie-folk singer from Hertfordshire who you may have already heard of. Bay was nominated for three Grammy Awards this year including Best New Artist, Best Rock Album for Chaos and the Calm and Best Rock Song for Hold Back The River.

His first EP The Dark of the Morning came out in 2013 and a year later Bay was headlining his first tour across the UK. Get to know him better in our Guy Gush video below!

Jess Glynne

Jess Glynne brings some pop and R&B power to this category. Glynne nearly got her start the same way One Direction did, on X-Factor, but she ended up dropping out of the auditions.

She collaborated with Route 94 on My Love and in result, caught Clean Bandit’s attention. Clean Bandit featured Glynne on their track Rather Be, which won a Grammy for Best Dance Track of the Year in 2014.

Wolf Alice

Post-grunge, alt-rock, indie rock…it doesn’t matter how you classify Wolf Alice because their sound is something we don’t hear very much in mainstream music anymore.

Formed in 2010, Wolf Alice was originally an acoustic duo with Ellie Rowsell and Joff Oddie. Eventually they switched their sound up and added two more members which was apparently a pretty smart move considering they are up for their first Brit Award this year.

Years & Years

This electronic pop trio was formed in 2010 in London. Their single King topped the UK Singles Chart, with their next single Shine reaching number two. Years & Years released their first album Communion this past summer and topped the UK Albums Chart.

Years & Years are nominated for a total of four Brit Awards this year, including British Artist Video, British Breakthrough Act, British Group and British Single. Learn more about the trio in our last Guy Gush with them. Watch it below!