Taking a break from their Infinite Content 2017 tour, Arcade Fire stopped by The Ellen DeGeneres Show today to perform their song “Everything Now,” the title single from their newest album.
The high-energy performance was complete with a full backup chorus, key-tar, and disco light show.
This performance is a return to more conventional marketing for this album. This past summer leading up to the release of Everything Now, the band did everything from creating a parody music site to mock review their own album, to making a fake Billboard article claiming that they’re copywriting the ‘Millenial Woop,’ to selling Kendall and Kylie Jenner shirts at their shows and joke-tweeting an ad for USB fidget spinners pre-loaded with the album.
Everything Now is available now and the Infinite Content 2017 tour will wrap on November 4 in Toronto.