Backstreets back, alright. Five years after releasing their last single, the Backstreet Boys are celebrating their 25th anniversary (dayum) with a new single and video. Prepare to be transported to the 1990s, because these boy-men still have moves.
Dropping their new single and video at midnight, the Backstreet Boys have now done the unthinkable —they’ve released new music that is so relevant today it could put them back on the charts more than two decades after their first hit.
Promoting the single earlier this week, BSB got in on the dad jokes, a reminder that the boy band of yesterday who were superstars around the world at the height of their careers are now family men in their 40s.
Setting fans up for a track with a side of cheese and possibly some corniness, BSB instead dropped a single that is deserving of an ascension to the top of the charts, 1998-style. It’s. So. Freaking. Good.
Partnered with a music video that shows off the band’s still-impressive dance moves, thanks largely in part to their recent Las Vegas residency, the Backstreet Boys are continuing to evolve 25 years into their career. While seeing all five members of the Backstreet Boys, including AJ McLean, Howie D., Nick Carter, Kevin Richardson, and Brian Littrell dancing in sync in a new music video is giving us flashbacks, the actual video feels fresh and new, with the band easily stepping into an aesthetic that can stand up next to the young pop stars of today.
With the recent string of hiatus announcements from boy and girl groups like One Direction and Fifth Harmony, there’s an opening in the pop world for the choreographed, high-energy pop sound that Backstreet Boys not only helped to create, but have continued to perfect since the 1990s.
And really, how cool would it be to see BSB back at the top of the pop charts in 2018 and stay there? With “Don’t Go Breaking My Heart,” it could happen.
“Don’t Go Breaking My Heart” is the lead single from the Backstreet Boys upcoming tenth studio album, their first since 2013’s In A World Like This.