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Super Beyonce is coming to the Super Bowl and we just got a huge sneak peek thanks to a brand new video. In a surprise move (soooo Beyonce), the superstar dropped a new song and video today called Formation, which Beyonce will reportedly perform during tomorrow’s Super Bowl halftime show.
The new single has a socially conscious message, with Bey singing about her heritage while performing in parts of New Orleans that were devastated by Hurricane Katrina. References to the Black Lives Matter movement are seen throughout the video, including spay paint that reads ‘Stop Shooting Us’ and a line of police officers raising their hands, a symbol that became synonymous with the movement following Michael Brown’s death. The video comes one day after Tidal, headed by Jay Z, donated $1.5 million to the Black Lives Matter movement, the same day that would have been slain teen Trayvon Martin’s 21st birthday.
In addition to Bey and her chorus line of dancers, daughter Blue Ivy also makes an appearance both in the video and the lyrics, with Beyonce singing “I like my baby hair, with baby hair and afros.”
The video was shot in Louisiana by director Melina Matsoukas, who was the mastermind behind Rihanna’s Grammy-winning We Found Love.
Formation comes just over 24 hours before Beyonce takes the stage during Coldplay’s headlining half time show in California at the Levi Stadium, which in addition to Ms. Knowles will also feature an appearance from fellow past half time performer Bruno Mars.
Formation is Beyonce’s first single since 2014, though she did appear on Coldplay’s Hymn For The Weekend, with the video being released last week.
Beyonce sat down with CBS to discuss her incredible 2013 half time performance, which saw the reunion of Destiny’s Child.
It’s a great weekend to be part of the Bey Hive.