We recommend watching Billie Eilish’s new video with the lights turned on. All the lights. Even your neighbour’s lights. The pop singer has just dropped the video for “Bury A Friend,” the official lead single from her upcoming full length debut album When We All Fall Asleep, Where Do We Go? and has matched the ominous and theatrical track with visuals that are nightmare-inducing. To be clear, the video is amazing. It just happens to be terrifying as well.
Eilish wears blackout contacts, gets a back full of syringes, and is suspended mid-air as she haunts a hallway and peers over a friend as he sleeps. The stunning visuals are the perfect accompaniment for Eilish’s new tormented single, with the video acting as the inspiration for the rest of When We All Fall Asleep, Where Do We Go?, which is set to be released on March 29.
Speaking to Beats 1 host Zane Lowe, Eilish revealed that the video for “Bury A Friend” was shot in a single day, an impressive feat considering that the piece looks and feels like a short horror film. Following the writing of “Bury A Friend,” Eilish said first the video concept, then the concept for the entire album began to flow.
“I thought of the video and everything, that’s sort of when everything clicked in my head, and I just immediately knew what I needed everything about the album to be as like an overall theme,” says Eilish. “The title I feel portrays exactly what I was trying to say with this whole album. The whole album is basically supposed to be a bad dream, or a good dream.”
The horror film aspect of “Bury A Friend” isn’t a huge shock to fans of the 17-year-old singer’s work, with the Eilish exhibiting a penchant for the morose in her music videos. Her 2018 tour announcement on social media was a clip of Eilish eating a tarantula, while her music video for “when the party’s over” shows the California native crying black tears. Eat your heart out, Stephen King.
If you made the mistake of watching Eilish’s videos while home alone and in the dark, we recommend ending the night with a viewing of Apple’s 2018 holiday ad, which features Billie’s song “come out and play.” So happy, so animated, so G-rated.