Buffer Festival lands this weekend, and Much got a chance to sit down with founder Corey Vidal of the ApprenticeA YouTube channel and Jus Reign to talk festival history, background and what to expect this year.
“Buffer Festival is a film festival made specifically for YouTubers,” he told Much’s own Gaby Henderson.
Now in its third iteration, Buffer Festival has grown every year, drawing larger crowds and bringing even more YouTube talent to Toronto.
Over 200 short films will be premiering at this year’s festival. Some videos will be serious, some funny, others will be “vloggy”.
“At their heart, everything is something that will look good on a big screen,” Vidal said. Screenings take place all across the city in some of Toronto’s biggest theatres including the Scotiabank Cinema, Jane Mallet Theatre and Roy Thompson Hall.
New to this year’s festival is Creator Day.
“One audience we felt we weren’t serving the first two [festivals] were the people who wanted to go to Buffer Festival because they want to become a YouTuber,” Vidal said.
Creator Day is a workshop event where attendees get hands-on experience on how to build and improve their own content and brands.
“It’s about educating people—for free—so that they can go be the next generation of YouTubers,” he said.
Jus Reign revealed that he will be premiering a new installment of his Desi Parents series and a video he shot at last year’s festival this weekend.
“It’s one of my personal favourite videos that I’ve ever done,” he said.
“It’s so good. It’s our highlight of our main show this year.” Vidal gushed, “It’s gonna get the biggest laugh this year by far.”
Much will be at Buffer Festival all weekend, so keep checking back for updates! You can also watch our YouTube live-stream of the Gala Premiere screening tonight at 9E/6P on Much.com.