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Instagram countdowns, Grindr ads, tracklists in the form of tweet and more: We thought we had already seen all the weird ways artists are promoting new albums in the age of the Internet.
Apparently not, since new, ambiguous ads promoting Coldplay’s new album A Head Full Of Dreams have been popping all over the London Underground.
Coldplay superfans have deduced that the mysterious ads are promoting the December 4 release date of the band’s latest studio album.
Anyone else spotted this mystery London Underground poster tonight? Yep, it's the new Coldplay album. December 4th. pic.twitter.com/Jk0ArzMhJu
— Lee Thompson (@leethommo) October 29, 2015
Another fan found the same design from the advertisements on a shirt lead singer Chris Martin wore when the band premiered their new song Amazing Day
Martin previously compared A Head Full Of Dreams, the bands seventh studio album to “the last Harry Potter book or something like that.” In an interview with Zane Lowe of BBC Radio 1 he said, “This [album] is the completion of something…I have to think of it as the final thing we’re doing. Otherwise we wouldn’t put everything into it.”
From the sounds of it, this could be the last album the band releases for a while.