Creator Confidential: The Importance Of Lighting And YouTube


Any selfie pro knows that when the lighting is just right, you feel like you can take over the world (or at least your Instagram one). Even Kim Kardashian, the selfie queen herself, raves about the importance of lighting in her pictures. The same way that lighting is important to help achieve the perfect selfie, it’s also important to help achieve the perfect look for your YouTube video.

With MUCH’s VIP access to the creator world, we’re able to bring you tips, tricks and insider knowledge from successful creators across the globe. For this instalment of Creator Confidential, we’re bringing you The Importance Of Lighting And YouTube. Consult this post the next time you film a video to ensure your lighting is helping to make your videos the best they can be.



This is the most standard lighting technique that will easily help you achieve a great look to any video. The technique uses three lights: The Key Light, The Fill Light and The Back Light.

KEY LIGHT: The Key Light is the main light and is usually the strongest. It has the most influence on the look of the scene and shines directly on the subject.

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FILL LIGHT: The Fill Light is usually softer, to achieve this you can place it further away from the subject. It hits the subject from a side angle and if possible is placed in a lower position.

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BACK LIGHT: The Back Light is placed behind the subject and shines from the back. This helps separate the subject from the background and provides definition and subtle highlights.

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When lighting, remember the rule of D.I.S.C.

DIRECTION: Avoid overhead lighting and lighting from underneath

INTENSITY: Play around with balancing the light levels, use reflectors to bounce the light and try placing certain lights further back.

SOFTNESS: Create an even tone for your video. To achieve a soft, pleasant light use diffusion material in front of your light. A hard light will give a moody feel to your video.

COLOUR & COLOUR TEMPERATURE: The types of bulbs you use will drastically change the look of your video. Incandescent bulbs (2700k)= warm, Fluorescent bulbs (4200k)= cooler and Daylight bulbs (5600l)= cool.

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If you’re interested in becoming a YouTube creator yourself, sign up for the Much Digital Studios Ten Thousand Coffees program to chat with an industry expert today! Our next open call happens January 15th from 3:00-4:00pm with Digital Entertainment Producer Max Kopanygin, where he’ll be chatting all about editing for YouTube. RSVP Here!