How To Be A YouTube Creator: The Fundamentals


Whether you’re interested in becoming a YouTube star, or just want to get something off your chest, it’s important to have a sound understating of some of the fundamentals of YouTube, in order to best communicate your message to your intended audience. Recently, the Much digital team had the opportunity to participate in Buffer Festival, and we took more away from the event than just some sweet selfies. Over the course of a few blogs, would like to share some of the tips and tricks we learned, with you! If you’re ready to up your creator-game, read on!

You gotta walk before you can run, so let’s start from the top, with the fundamentals of YouTube.


One of the first things you have to ask yourself when creating a video for YouTube is, “would I watch this if someone shared it with me?” Sharing or recommending videos is powerful because people are advocating for something they like from the people they trust the most — their friends and family.  Sharing is caring.  (If it rhymes, it must be true!)


Be topical, chime in on a story or something culturally relevant by using your video to craft a conversation around it. Try to provide practical value to the viewer. Tutorials rank among the most helpful, frequently used videos on YouTube. (Trust me, I fire up YouTube every time I need to wear a necktie — no more clip-ons for this guy!)

Check out the video below, and be sure to tune in to the next blog, where we’ll cover the next YouTube fundamental, Collaboration.