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Drake has produced some of the most exciting music videos of the past ten years, from his epic short film for “Find Your Love” to the dance-heavy “Hotline Bling,” which sparked thousands of homage videos and even a Saturday Night Live skit. In 2018, Drake has released some of his best work, including revisiting his child star days on Degrassi and teaming up with director Karena Evans on the female-empowerment video for “Nice For What” and the charitable “God’s Plan,” with both videos earning nominations for the 2018 iHeartRadio MMVAs.
With Drake’s latest video for “In My Feelings,” the hugely popular song has already gone viral thanks to comedian Shiggy creating ‘the Shiggy’ dance and the ‘In My Feelings’ challenge, which has been taken on by fans and celebrities around the world. And we mean around the world. Here’s a video of Will Smith performing the Shiggy on top of a bridge in Budapest.
It almost seemed unnecessary for Drake to release an official music video for the song. How much more popular could it get? But then Drake and Evans teamed up for a third time this year and we’re so glad they did.
Starring Lala Anthony as Keke and The Cosby Show’s Phylicia Rashad as her unimpressed mother, Drake shows off his acting chops as a man desperate to make Keke love him. And never ever leave.
When his pleading doesn’t work, Drake spends the rest of the video dancing (not doing The Shiggy) with a grill in his mouth, while the real Shiggy shows off his moves on a street car in New Orleans. The video ends with Drake waking up from a dream about his viral video only to be forced to deal with the real Shiggy as a hilarious production assistant who can’t take a hint.
Since Drake’s new song is all about his feelings, we thought we’d examine the video to see just how many feelings he’s really experiencing.