Billboard won’t be blinging Drake’s hotline this week. Despite the release of the accompanying Hotline Bling video that’s already been meme-ified an infinite number of times, The Weeknd’s The Hills remains in the number one spot for a sixth consecutive week.
With Adele’s Hello set to break download records this week (it’s already broken the single-day Vevo streaming record), it seems Drizzy has missed his shot at being number one.
Despite being one of three artists who have over 100 Billboard Hot 100 charting songs, he has never had the top spot, a career goal he addressed in a heartfelt Instagram he posted a week ago.
I spend my life trying to make waves for the city I am from. No accolades really matter to me other than the fact that I have never had a billboard number one. If I get my first number one during the month of October it will be the biggest moment of my career to date (in my mind) and if you are looking for me on that particular evening I will be passed out in the water slide that connects to our pool. I love you and thank you for these memories. I always love the moment right before it happens more than when it actually happens. So thank you…even if it doesn’t.
Apple Music might be the one to blame for this misfortune. Drake exclusively released the video with Apple’s streaming service as part of his deal with the company. But Apple Music doesn’t report music video views to Nielsen Music, so the number of streams on the video (which is probably in the tens of millions) couldn’t be accounted for.
Sorry Drake. Maybe next time.