Ellie Goulding newly released song “Hate Me,” featuring Juice WRLD, was Zane Lowe’s World Record yesterday on Apple Music’s Beats 1.
The track takes a darker turn that is slightly uncharacteristic of Goulding, with the chorus featuring lines like, “Erase me, ‘rase me, wish you never dated me / Lies, tell me lies, baby, tell me how you hate me.”
Goulding herself commented on the shift in style when she FaceTimed into Zane’s show to discuss the track and working with Juice WRLD, saying, “I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends’ relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that.”
Juice WRLD was also apparently behind the idea, as Goulding noted that he “loved it and wanted to be involved” after she played the track for him.
Goulding is currently in London working on her next album, a process that is taking some “re-evaluation,” as she isn’t sure if her old unreleased tracks are “still relevant to [her] and [her] life right now.” In addition to a coming album (and an upcoming wedding!), Goulding also teased a “classical project” she’s doing at the moment and various collaborations “with artists or with producers that [she’s] been a fan of for a long time.”
“Hate Me” follows in the footsteps of last year’s collab “Close To Me” featuring Diplo and Swae Lee, so it seems like more collabs are definitely on the agenda for Goulding. We probably won’t be hearing from her in a while though, as she’s “just having fun with it” and you know, “getting married in a couple of months, so [she’s] kind of thinking about that a bit, as well.”