Gorillaz Tease New Project ‘The Now Now’

After a gruelling six-year hiatus, Gorillaz returned last year with Humanz, their fifth studio album. Then, we learned from Gorillaz illustrator Jamie Hewlett that the band had plans to release another studio album in 2018. Now, the title and release date for the album may have just been announced.

The multi-genre band debuted a new song “Hollywood,” featuring Snoop Dogg, during their recent gig in Chile, and shortly after, a strange series of posters began to pop up in London at the All Points East festival earlier this week.

One slogan on the poster read “No more unicorns anymore,” which was also referenced on Hewlett’s Instagram back in April. The other posters included phrases like “You gotta have fate,” “Algorithm is a dancer,”and “Save us from him.”

Along with these cryptic clues, the posters directed to TheNowNow.tv, where a teaser video for the project lives. The video plays a short, retro-looking clip that looks like it could be an opening for a ‘70s TV show, and features a brief silhouette of Gorillaz member 2-D. The words “The Now Now” appear following the silhouette, along with the date June 29. The clip is accompanied by a few seconds of synthy, disco-inspired background music.


Last September, Gorillaz co-founder Damon Albarn hinted at the production of the new album in an interview with Q Magazine. He said that he enjoyed the spontaneity of debuting new music while on tour, citing the release of The Fall in 2010, which was recorded entirely on Albarn’s iPad during the American leg of the Escape to Plastic Beach World Tour that October.

Albarn also added that he wanted to create more of a “complete” record,  saying, “If we’re going to do more with Gorillaz we don’t want to wait seven years because, y’know, we’re getting on a bit now.” Hewlett had also described the new material to be a new direction for the band, alluding that they would simultaneously shift the aesthetic of the artwork into a new direction as well.

With no mention of the website on any official Gorillaz social media, it’s still unknown as to whether or not this project could be an album, a single, or something else entirely different—either way, we couldn’t be more excited.