Gwen Stefani is taking her love of Japan’s high fashion culture and turning it into an animated version of the Spice Girls in her new series Kuu Kuu Harajuku.
Stefani’s outspoken love for all things from the Harajuku district of Japan became apparent on her debut solo album, Love.Angel.Music.Baby., with the song “Harajuku Girls.” During the album’s promotion, Stefani was often surrounded by four Japanese women who she said represented the love, angel, music and baby elements of her imagination. The move was met with some controversy, with Stefani being accused of exploiting the women, who were not allowed to speak during interviews, and using them as props.
Now, Stefani is again looking to Japan as the inspiration for a new animated series, but this time she’s giving the women a voice. Teaming up with Nickelodeon, Stefani’s launching a new animated series called Kuu Kuu Harajuku, in which she’ll serve as co-creator and executive producer.
The 26-episode series will follow the five members of the group HJ5—including Love, Angel, Music, Baby and G—as they promote girl power and battle everyone from aliens to politicians. In the new promo video for Kuu Kuu Harajuku, Stefani raps an introduction for each character, revealing their best qualities and why you’d want to be besties with them if you were 12. Or maybe even as an adult. They do seem cool.
The promo is a sensory overload of colour and sound, with Stefani turning up the energy to launch the new series, which is based the characters she created back in 2004 with the release of her debut album.
It’s unclear whether the series will take place in the famous Tokyo district of Harajuku or even if any of the characters are Japanese. What we do know is watching the promo is akin to having three cups of coffee in a row. Get ready for a full episode, which premieres Monday, October 3.