Imagine Dragons are well-known for their big budget, cinematic music videos. It’s something fans have come to expect from the band, with videos like “I Bet My Life” and “Thunder” looking like trailers for the next blockbuster film.
The same could be said for the band’s latest video for “Whatever It Takes,” the third single from their 2017 album Evolve. In the new music video, the band battles the elements as their rehearsal space in the basement of the house begins to fill up with water. Sci-fi mermaids swim in between instruments until the band is completely enveloped in water. In the next shot, Imagine Dragons are now in the middle of a desert while the living room of the house burns around them.
Cool video, right?
Well, it is. Or at least it would be if it had been released at any other time.
It’s been just over a month since Houston, Florida, Puerto Rico, and many small islands in the Caribbean were devastated by hurricanes that covered the land with water. This makes the timing of a video showing people drowning in a house feel little insensitive, which we don’t think was the band’s intention, but there it is.
The video was made with the help of Cirque Du Soleil and partly filmed at the Bellagio Las Vegas in the hometown of Imagine Dragons. In the final burning house scene of the video, it appears the band pays homage to their roots by showing playing cards and poker chips. Again, less than ideal timing with the world still reeling after the worst mass shooting in the history of the US that took place in Las Vegas on October 1.
The likelihood is that Imagine Dragons shot the video before any of these events occurred. But the reality is that these things did happen, and sometimes music videos need to be scrapped. What we would’ve loved to have seen here from a band that always puts their fans first is something much simpler, made with little budget and instead the promise to donate the funds that would’ve otherwise been used for music video to the victims of any of these events.