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Becoming one of the top trending artists is no easy task, and the hard work that goes into landing a spot on the Billboard Charts is unimaginable for most. Let’s be honest, the struggle is real.
For indie bands the goal is pursued through breaking down local music hubs, and here in Toronto, we are not shy to the fact that this city is home to many.
So how does a group of talented, young musicians land on the radar of industry professionals? We met up with South Of Bloor, who recently performed at Canadian Music Week, to learn what it’s like to be an emerging artist in Toronto, and why they should be the band to watch in the upcoming summer months.
WHO IS SOB?
We’re a couple of friends who turned a hobby into full-blown addiction! We are passionate about what we do and we put it all out on stage when we do it.
CAN YOU DESCRIBE YOUR STYLE?
We’re a mix of indie-rock and pop with different mixes of shoegaze and progressive rock. We focus on big choruses that are popular in pop but at the same time we love turning up our guitars! We all have a broad range of music we listen to which inspires us for what we’re doing. There is a Canadian band out east called Maritime that we listen to, Kings Of Leon, AND Young The Giant.
WHAT’S IT LIKE BEING A PART OF THE CANADIAN MUSIC SCENE?
In my opinion, Toronto is a great place to be in a band. The culture is super supportive. But by no means does that support make up for a lack of effort. To get noticed, you have to be doing everything you can to spread your message, your music, and the city is a great place to do that.
Toronto is filled with die-hard music makers, show-goers, bloggers, radio personalities, news outlets etc., and when you put it all out there, people become really receptive.
YOU HAVE A NEW PROJECT TRAVELLERS THAT’S COMING OUT SOON, CAN YOU TELL US A LITTLE MORE ABOUT WHAT WE SHOULD EXPECT?
I think the short answer is we wanted to find a really cool way to release a three-song record. The longer answer is we’re trying to add a unique dimension to the band and we’re trying to do it through immersive storytelling. Everyone is, in one sense or another, travelling through life and we felt that releasing a concept record within that idea could really help put our music in front of people.
WHAT FEEDBACK HAVE YOU RECEIVED FROM THE RELEASE OF YOUR FIRST SINGLE I REMEMBER PARIS FROM YOUR UPCOMING EP?
We have gotten a lot of great feedback so far, and I think it’s because it speaks to a very human notice of what it means to trade and to be yourself in different places. It plays on the fact that your travels might not turn out exactly how you expected.
Keep your eyes and ears open for South Of Bloor’s EP Travellers and local show dates coming this summer!
By Rachel Hunter