The Internet is currently on BeyWatch.
Not because of her cousin that everybody is falling in love with and not because of the pictures she shared of Blue Ivy decked out in her Easter outfits. The Beyhive is buzzin’ because it looks like we’re on the brink of a new studio album from our Queen.
The last time Beyoncé released an album, nobody had time to prepare. This time around, surprising us won’t be as easy.
Back in 2013, Beyoncé released her self-titled fifth solo studio album on iTunes completely at random, and each song was coupled with a video.
The element of surprise, and the fact that she is Beyoncé, helped her achieve her fifth-consecutive number one album in the U.S. Beyoncé sold over 800 000 copies in the first three days of availability, becoming the fastest selling album in the history of the iTunes Store.
The album’s surprise release kick-started a movement in the music industry where artists (like Drake and U2) are now opting to release albums without warning as opposed to the cookie-cutter format of the usual album release.
Realizing the success and impact of her previous album, Beyoncé seems to be going down the same path for her newest project. She is attempting to keep everything hidden, but the Internet exists and if there’s information out there people will find it—especially the BeyHive.
Beyoncé’s iTunes page is down…13 new unlisted videos have been added to her VEVO channel…THIS IS NOT A DRILL pic.twitter.com/vXZAMBu9Bn
— Shady Music Facts (@musicnews_shade) March 23, 2016
Currently, her Vevo page lists 124 videos. However, separately adding up the categories of videos (music videos, audio, performances, shows) gives us a total of 138 videos, leaving 14 videos unaccounted for.
Beyonce released her song Formation the night before performing during the Super Bowl halftime show. Immediately after the performance, a commercial aired for her Formation World Tour, which now adds to the speculation that an album (possibly of the same name) may also be on the way.
The 40-show tour is set to kick off on April 27, so it does makes sense that Beyoncé would release some new material to perform.
To recap: Beyoncé’s artist page on iTunes went down, her Vevo has 14 unlisted videos, and she’s set to go on tour in a month (her first since 2014). Unless she’s planning on performing all old material and Formation, there is most definitely new Beyoncé content in the pipeline.
It could be tonight. It could be next week. Knowing Beyoncé, it could even be the night of her first tour date. No matter what, we will all be (not so) patiently waiting for the Queen to drop her sixth solo studio album.
Here’s hoping that it won’t be a Tidal exclusive.