In 1991, MuchMusic launched the Intimate and Interactive series, known as I&I, which featured live in studio performances by the world’s biggest artists. The Tragically Hip were visiting MuchMusic when a viewer, via Speaker’s Corner, asked lead singer Gord Downie what surprised him most about people’s perception of Canada. Downie replied, “It’s surprising to me that people think we’re unpatriotic,” while the audience proceeded to spontaneously sing “O Canada” to the famous frontman.
In 1984, Christopher Ward helped launch Muchmusic as Canada's first VJ. A former Second City Touring Company member and acclaimed songwriter, Ward has written for Diana Ross, Hilary Duff, The Backstreet Boys and many others. Ward received the 1990 Songwriter of the Year JUNO Award for Alannah Myles’ hit, "Black Velvet".