Nobody wins when the family feuds, but we all win when director Ava DuVernay teams up with Jay Z.
With his 2017 album 4:44, Jay Z has shown his A-lister power with an incredible line up of stars in each video. But with his latest release for “Family Feud,” the only song on the apology album to feature wife Beyoncé, Jay Z pulls out all the stops.
The song chronicles Jay’s infidelity, a topic the world first learned about with Beyoncé’s stunning 2016 album Lemonade. The question of whether or not Bey was drawing from real life has been answered multiple times on 4:44, with “Family Feud” acting as an extended apology to Jay’s wronged wife. The pair have kissed and made up, and in Jay Z’s latest video, out exclusively on his Tidal music, the rapper is apologizing for his sins in church with both his wife and eldest daughter Blue Ivy present.
But before Jay can offer his penance for stepping out with Becky with the good hair, there are the cameos. Holy cameos. Starting in the year 2444, where brother and sister Thandie Newton and Michael B. Jordan are fighting for the leadership of their family with Trevante Rhodes being caught in the middle, the calendar begins moving backwards to see the destruction that can occur when the family, in this case America, feuds.
For those who can’t wait for 2017 to be over, there’s hope in the world of Jay Z and DuVernay. In 2050, the founding mothers will consist of Susan Kelechi Watson, Mindy Kaling, Constance Wu, Janet Mock, Niecy Nash, Rosario Dawson, Rashida Jones, and Brie Larson, who will reorganize the constitution and, well, actually make America great again. At least, they’ll improve it a whole lot from where it stands now.
Clocking in at eight minutes, our only complaint about Jay Z’s new “Family Feud” video is that it’s not a new 10-episode drama coming up on for the spring season. We want more of Jessica Chastain trying to right all the wrongs in the world.