Making a music video can be an expensive endeavour and one that seven-time Grammy winner John Mayer knows all about. So, for his latest visual venture, the pop singer decided that instead of dealing with record execs and label heads, he would go DIY. Releasing his music video for “New Light” on Thursday, Mayer’s latest piece of work is so purposely bad that it’s good. It may even be great.
Posting a link to the video on his Instagram page, Mayer wrote “I needed to make a video for New Light but nobody could agree on a budget, so I went to a place downtown and made this with a company that usually does birthday and Bar Mitzvah videos.”
The result is a green-screen loving collection of scenes that has Mayer performing his new friendzone track everywhere from the pyramids in Egypt to a cubicle in an office. On the spot running, fade effects, and all the glamour shot poses that could fit into a three-minute video make up “New Light,” which is also our new favourite video.
Upping the ante by labelling the video on YouTube as “New Light (Premium Content),” the new set of visuals from Mayer is best described as PowerPoint presentation meets the karaoke recording studio found at most amusement parks in the late 1990s. It’s so good at being bad that it comes full circle back to good.
Mayer has spent the past few years touring with the Grateful Dead, with his time with Dead Heads possibly the inspiration for his laid-back attire of a ripped hoody and gaucho pants in “New Light.” The dishevelled look is the cherry on top of the ridiculous ice cream sundae of a video, with Mayor looking like he’s heading to an audition for a remake of Dazed and Confused.
The only real negative we could find is that the video is so delightfully terrible that it may distract viewers from listening to one of Mayer’s best singles in years. But we don’t even think Mayer would mind. The man in this video doesn’t mind a damn thing.
The people of social have spoken, and Mayer’s new highly meme-able video comprised of GIFs is a winner.
40 yr old John Mayer is the best John Mayer https://t.co/rIvlHPh473
— Colin Rosenblum (@ColinRosenblum) May 24, 2018
John Mayer honestly dropped the best music video of 2018
— Gohar Grigorian (@GoharG) May 24, 2018
John Mayer for music video of the year.
— Daniel Penuelas (@DaKidWithDaTwit) May 24, 2018
— AJ Jimenez (@ajjimenez08) May 24, 2018
— Corinne Purcell (@1Corin1348) May 24, 2018
I’m writing my senior thesis on John Mayer’s new music video and I’m not even a senior nor am I writing a thesis
— Leah Kramer (@leahjkramer) May 24, 2018
i was in a shitty mood and then i saw @JohnMayer’s new music video and everything felt right all of a sudden
— dylan bauld (@dylanwilliam23) May 24, 2018
We have reached peak John Mayer pic.twitter.com/vKxFHk4hCT
— Becca Davila (@beccaedav) May 24, 2018