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YouTube sensation Jasmeet Singh, better known around the Much Digital Studios as Jus Reign, is a big deal on the Internet.
In the past year, his YouTube audience has grown to a following of over 650,000 subscribers. His Vine has 1.2 million followers alone.
Toronto-based digital media specialists, nextMEDIA, just announced Singh as 2015’s YouTuber of the Year.
Jus Reign’s content incorporates commentary on race and pop culture with sketch comedy. The formula works—he has a combined channel view count of over 87 million.
In addition to his explosive success as an YouTube, Snapchat and Vine comedian, Singh can add “Walked Men’s Fashion Week” and “Hosted the MMVAs red carpet” to his list of 2015 accomplishments.
Check out some of his best videos below.
The Brown Tinder
Some of Jus Reign’s best content pokes fun at his Canadian-Indian upbringing. In “The Brown Tinder”, he pitches a updated version of the dating app specifically suited for brown people.
Desi Parents and Relationships
“Desi Parents” is one of Jus Reign’s ongoing series where he satirizes the dynamic between Desi parents and their children. Singh said in an interview that while initially he made the videos for South Asian communities to relate to, “Desi Parents” has grown to appeal other immigrant communities and other “traditional” families as well.
While many of Jus Reign’s videos include smart social commentary, some of them are just plain goofy. The best example of this is the following video, Bounce (ft. Timothy Delaghetto), which also showed at this year’s Buffer Festival. Singh still cites it as one of his favourite videos he’s ever produced.