Justin Bieber is trying to get us to forgive him—one single at a time.
In his latest track, titled Sorry, he lets us know how much he regrets letting us down: “I know you know that I made those mistakes maybe once or twice/By once or twice I mean maybe a couple of hundred times,” he sings.
Sorry is the third single off Purpose, his fourth studio album, slated for release on November 13. Made in collaboration with Skrillex and Canadian beatmaker Blood Diamonds, the upbeat banger proves that the rebirth of Bieber is real.
Following the release of the two summer hits Where Are U Now and What Do You Mean? it’s clear that Bieber is well on his way to redemption. He’s working hard to shed the snooty, entitled brat image he managed to create for himself with years of getting into trouble and cringe-worthy public appearances. And everyone is noticing.
So to answer the question he poses again and again in this song: No, it’s not too late to say sorry.
Check out the dance video below.