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The Story Behind Lady Gaga’s ‘Joanne’ Hat

Lady Gaga

Lady Gaga’s Joanne project officially began a little over a year ago with the release of “Perfect Illusion,” and along with it came a new era in Gaga’s style.

The pop artist seems to have taken a break from her meat-dress past and theatrics for a more toned down, style aesthetic with simple accessories—most notably, Gaga’s wide-brim custom millennial pink hat that can be seen on Joanne’s album cover.

Get ready for tonight! #JOANNE on SNL. @applemusic

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The hat comes from friend and designer Gladys Tamez who recently told Billboard about the process of creating the piece for Gaga.

“She told me what she was looking for, and then she got really involved in the process. Pink is her favourite colour, so we went from there,” said Tamez.

After showing Gaga a variety of sample hats, the pair settled on the ’70s inspired, wide brim style hat in a muted rose quartz colour. But the now classic pink hat was not the only custom accessory Tamez created for Gaga’s Joanne album and coinciding tour.

Got Joanne tattooed on my arm in her actual signature. My dad got one too. With an angel on his shoulder.

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@budlight what a great night we had at the Bitter End, now back up to midtown for SNL!

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While performing “Diamond Heart” on tour, Gaga dons a custom velour hat covered in 9,000 Swarovski crystals, inspired by 70’s style muse Bianca Jagger. Later in the show, Gaga rocks an all black version of the hat during “John Wayne” and then a camel version decorated with song lyrics and topped with a feather for an acoustic performance of “Joanne.” The camel-feathered hat was named “Lady Marianne” after English singer Marianne Faithful. But to close the show and bring her closest of accessories full circle, Gaga sports the same pink hat from her album cover in a solo piano rendition of her single “Million Reasons.” All of these were designed by Tamez who said all the hats she creates—whether for mega pop artists like Gaga or not—take approximately five to eight hours to complete.

Tamez also worked to create Gaga’s heavily embellished, all-black 2016 Victoria’s Secret Fashion Show performance outfit, which featured a black cowboy-style hat with cascading hand-beaded rhinestone fringe.

Most recently, Gaga has had to postpone the European leg of her world tour due to her battle with chronic fibromyalgia. The star goes into further detail about this in her new documentary Gaga: Five Foot Two which was filmed in the months leading up to and following the release of Joanne.

Although she may be taking a tour hiatus, little monsters can expect to see the pop superstar on big screens sooner than expected with Gaga and Bradley Cooper’s film A Star Is Born moving up its release date to May 18, 2018. Gaga has been working on the film for a while, mentioning it within the first few minutes of her documentary.