Lana Del Rey has just pulled off one of the coolest announcements in recent memory. The dreamy singer debuted a big screen trailer today to reveal the date and name of her upcoming album, Lust For Life.
The singer delivers an extended monologue throughout the trailer, which feels like a film noir crossover between Bewitched and The Twilight Zone. Opening with a close up of the ‘H’ in the Hollywood sign, Del Rey’s voice over begins, saying, “You know, in this town, an artist really needs a lot of space when they’re trying to create something special. A place to cultivate a world of their own, far away from the real world that’s around them. Luckily for me, I live right inside the middle of the “H” of the Hollywood sign. And this is how I spend most of my nights: perched high above the chaos that swirls within the city of angels below.”
Del Rey moves around her office inside the ‘H’, with images representing the new album, including The Weeknd’s XO logo, floating in front of her. She closes her monologue by announcing the title her upcoming fifth studio album, saying, “So, even though these times can feel a little bit crazy, they’re not so very different from what other generations have experienced at one time or another before. Amidst all the uncertainty, and as we transition out of one era into another one, there’s no place I’d rather be than smack-dab in the middle of “Holly-weird” making this record for you. Because you, and the music, and this place, are my love, my life, my lust for life.”
An official album release date has yet to be given, the with trailer concluding with the words ‘Coming Soon.’
The Weeknd, who has previously worked with Lana Del Rey on his albums The Beauty Behind The Madness and Starboy, Instagram-med a photo of the Lust For Life trailer following its release.
The singer has already released the first single from Lust For Life with the romantic and joyful “Love.” Lana co-wrote “Love” with acclaimed songwriters Rick Nowels and Emile Haynie, who also co-produced the new single with Benny Blanco.
Del Rey performed the song live for the first time during a recent appearance at SXSW in Austin.