Major Lazer have just released their music video for “Run Up” featuring Nicki Minaj and PartyNextDoor and are putting our phone-obsessed culture on blast.
The video, directed by Paul, Luc and Martin, opens with Toronto’s PND arriving at a house party. He quickly notices that unlike the rest of the partygoers, his face is lit up by his own cell phone. People swim, dance, and even make out without taking their eyes off their smartphones, with Major Lazer members Diplo, Jillionaire and Walshy Fire also guilty of too much phone time.
Minaj spends much of the party getting ready in her bedroom, where she accepts a FaceTime call from a friend. The rapper continues perfecting her hair and make-up before showing off a dance routine, all while keep her eyes squarely focused on her phone.
The club banger features a spitfire verse from Minaj, whose raps about pop culture come off fresher than ever on the new single. Of course, the line that has us most excited is, “’bout to drop an album, this is my fourth.”
The new track with Major Lazer, which debuted in January, is one of the many collaborations Minaj has appeared on this year. She’s also released music with Nick Jonas, Lil Wayne and Drake, and most recently with Jason Derulo on the single “Swalla.” Barbz still knows her way to the studio. Now, let’s get that fourth album.
“Run Up” marks the second time Minaj and Diplo have hit the studio together. The two previously worked together in 2015 on Madonna’s “Bitch I’m Madonna.”
The new single is set to be part of Major Lazer’s upcoming fourth studio album Music Is The Weapon, which features the 2016 Ed Sheeran-written single “Cold Water” with Justin Bieber and MØ. Usher, Sia, and country artist Sam Hunt are all rumoured to be involved with the album as well, with Camila Cabello and Travis Scott confirmed for the track “Hard Beat.”
It’s still unclear as to when in 2017 Music Is The Weapon will be released in full, but as long as Major Lazer keeps releasing huge tracks like “Cold Water” and “Run Up,” we’ll be patient.