Following yesterday’s first reveal of The Launch’s emerging artists, we have now learned the names of the next batch of exciting Canadian talent to appear on the CTV show.
The new six-part hour-long series will feature 30 incredible musical acts from across Canada, a group that has been handpicked from 10,000 applicants. Each episode will spotlight five of the 30 up-and-coming artists as they receive priceless mentorship from some of the best musicians in the business. The five unsigned artists will have 48 hours to prove themselves worthy of the chance to record their own original song while being mentored by a panel of experts, including Shania Twain, Boy George, Alessia Cara, Fergie, Nikki Sixx, Julia Michaels, Jennifer Nettles and more.
The Launch will premiere in January, but before then, we’re introducing you to the 30 talented artists that will be making their mark on the music industry. Yesterday we met the first set of 10 artists (check them out here) and today we’re meeting the second. Make sure you check back to Much.com on Thursday to meet the final 10 performers who are set to make their debut on the premiere season of The Launch.
Hometown: The Pas, MB
Musical genres: R&B and hip-hop. Toronto-based artist Basil Phoenix began singing when she was seven years old and writing music after an accident at the age of 13 left her hospitalized and bedridden for months. With her laptop at her side, she began writing songs to instrumental beats she found on YouTube, recording ideas to her phone, and eventually working with a producer to build on her ideas and create original compositions. With smooth vocals and introspective lyrics, reminiscent of Lauryn Hill mixed with Sade, Basil has amassed a strong following on Instagram and has begun recording songs for the release of her debut EP.
YouTube: Ethan Young
Hometown: Toronto, ON
Musical Genres: R&B and pop. Singer-songwriter Ethan Young’s love for performance and songwriting began at a very young age. While attending Karen Kain School of the Arts, Ethan became one of the famed Mini Pop Kids, performing for sold out audiences across Ontario. He was featured on three Mini Pop Kid albums that were sold in retail stores internationally. Ethan regularly performs for charitable events including ThreeToBe, Covenant House, Children’s Wish Foundation, and Jacob’s Ladder. Currently Ethan is working on his craft live and in studio.
YouTube: Ezra Jordan
Hometown: Toronto, ON
Musical genre: R&B, pop. Surrounded by music his whole life growing up with his parents Marc Jordan and Amy Skyboth in the music industry, Toronto-born singer, songwriter, and piano player Ezra Jordan took up piano at the age of four. A graduate of the Independent Artist Program at the Musician’s Institute in Hollywood, CA, Ezra blends the genres of R&B and alt-pop with his keyboard-oriented approach to songwriting to create a style that is soulful, refreshing, and authentic. At the age of 18, Ezra suffered a traumatic and life-threatening leg injury. Forced to put a hold on his classical piano training during his 18-month recovery process, he turned to singing and songwriting as a musical outlet. Back on his feet with his newly honed talents, Ezra joined Juno nominated singer-songwriter Scott Helman as his keyboard player and backup singer. Following this stint, Ezra moved to Los Angeles to attend the Musician’s Institute and focus on his solo career. He later returned to Toronto, where he is continuing to make a name for himself playing gigs all over the city.
Hometown: Rothesay, NB
Musical genres: Pop and soul. An acoustic guitar playing singer-songwriter at heart and lover of all musical genres, Jaryd Stanley mixes elements of rock, hip-hop, soul, pop, dance, and folk into his songs. In late 2015, after saving up enough money from waiting tables, playing gigs, and winning local competitions, the New Brunswick-born Jaryd made the move to Toronto where he has been writing, recording, and networking to get himself to the next level. Jaryd’s versatility is paramount in creating his ever-changing and evolving sound, earning him “Fan Favourite” status for CBC’s 2017 National Searchlight song writing competition, as well as being named the 2017 Grand Prize Winner of Canada’s Walk of Fame Emerging Artists Music Mentorship Program. His debut EP sixteen ten was released in mid-2017.
YouTube: Jayd Ink
Hometown: Toronto, ON
Music genres: R&B, soul, hip-hop, pop, and reggae. As an independent artist, Jayd Ink has accomplished a great deal of success with her music. The Toronto born R&B singer-songwriter has been releasing music since 2013, with her background in poetry allowing her to effortlessly move through a myriad of musical genres. Jayd has been headlining shows in Toronto since the release of her first EP Invitation Only in 2015. What began as an attempt to get other artists interested in her songwriting has evolved to capturing listeners around the world with her unique voice. Jayd has performed in Japan alongside K.Camp, DJ Whoo Kid, and Silento, and is recognized as “Toronto Musicians to Watch in 2017” by NOW Magazine.
YouTube: JP Maurice
Hometown: Vancouver, BC
Musical genres: Pop/rock/alt-country. JP Maurice, a seasoned Vancouver-based musician, songwriter, and producer knows the highs of his craft, but it is in the lows where he finds his fire – taking the fuel of failed record deals, broken hearts, and the loss of loved ones, and forging the pain into something beautifully optimistic. After touring Canada and Europe, a loss in the family caused JP to focus on channeling his emotions into his music. The tragedy resulted in his Girls EP, which sweeps from cinematic pop-noir into slinky neo-soul, all tied together with JP’s powerfully emotive vocals. Challenges haven’t stopped JP Maurice – if anything, they have made him stronger.
YouTube: Noelle Maracle
Hometown: Tyendinaga, ON
Raised in a musical family, Tyendinaga, Ont.’s Noelle Maracle has always had a passion for singing. When she was eight years old, her brothers convinced her to audition for the television show KARAOKE STAR JR., an experience that helped her realize how much she enjoyed performing. Later that year, Noelle won YTV’s “Virtual Next Star” singing contest and presented Justin Bieber with his first Platinum Award in Toronto. To date, Noelle has had the honour of singing at the National Aboriginal Achievement Awards, Andrea Menard’s TV Christmas special, and being backed up by an amazing children’s choir at “Reach for the Rainbow”. Noelle was also very honoured to write the ballad song for Dance for Kindness 2016. At the time of THE LAUNCH announcement, her YouTube channel currently has 27 million views and over 92,000 subscribers.
Hometown: Ancaster, ON
Musical genres: Alternative rock/indie rock. With her named derived from an archaic word for poetry, and a callback to her time as an English and Creative Writing major at Western University, Poesy finds inspiration in literature, 1970s rock, thrift stores, and bus rides, to create the narratives present in her own songwriting. Poesy’s infatuation with all types of art is behind the short story she wrote to accompany each track on her debut EP, The Spotless Mind. Her influences are widespread, and include Freddie Mercury, Katy Perry, Florence Welch, Kurt Cobain, and Stevie Nicks.
YouTube: Raymond Salgado
Hometown: Lantzville, BC
Musical genres: Pop/R&B, classical, musical theatre. Born in Nanaimo, B.C. and currently residing in Lantzville, B.C., Raymond Salgado’s love of music came at a very early age, inspired by a large Filipino community that loves to sing, dance, and perform. A veteran of competitions, festivals and concerts, Raymond has been the representative for Provincial Performing Arts of B.C. for the last six years and recently won the Senior Classical at Provincials 2016. For the last nine years, Raymond has been a student of voice lessons at Andrea Bertram Studio. He has combined those skills with his passion for musical theatre, with roles in musicals such as Benny in the production of Rent, Donkey in the musical Shrek, and Valjean in Les Miserables.
YouTube: Sons of Daughters
Hometown: Vancouver, BC
Musical Genre: Country. Hailing from Vancouver, and currently based in Nashville, Sons of Daughters are a modern, gritty, country duo comprised of Chrystal Leigh and Jimmy Thow. They have recorded a six-track debut EP entitled Pick your Poison, which was created with legendary Grammy®-nominated Producer Mike Fraser (AC/DC, Metallica, Aerosmith); and Juno nominated, CCMA winner, Writer and Producer Jeff Johnson (Wes Mack, Dallas Smith). The duo is committed to carving their own unique sound in the modern country scene through captivating vocal harmonies, swampy guitar riffs, and catchy lyrics, and the industry is already rooting for their continued success.
Revisit yesterday’s group of The Launch artists here.