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The name Anderson .Paak seems to be appearing more and more on our Twitter feed as the days go on. We’ve heard snippets of his songs playing in the background of celebrity Snapchat stories and heard his name mentioned in passing when walking around the city streets. But just who is this Anderson .Paak? And why the two As in “Paak”? And is the period in front of “Paak” a stylistic choice, or does it have a significance behind it?
Okay, so maybe we don’t have all of the answers, but we can definitely tell you all about .Paak, who sounds like a mixture of Kendrick Lamar, André 3000, and Chance The Rapper. Allow us to educate you on the musical blessing that is Anderson .Paak.
— Lil Chano From 79th (@chancetherapper) March 18, 2016
Combining soul, rock, funk, jazz, hip hop, and R&B, Brandon Park Anderson, better known as Anderson .Paak, is a genre-bending artist who can do no wrong. Born in Oxnard California, .Paak began producing music in his teenage years. He released his debut album, O.B.E. Vol. 1 in 2012, under the name Breezy Lovejoy.
“I didn’t always take myself that seriously,” the 30-year-old said in an interview earlier this year with The Guardian. “Image-wise, I was somewhat of a jokester.”
Still well under the music world’s radar, Breezy Lovejoy released his next musical project, Cover Art, in November of 2013. Cover Art is a collection of folk and rock covers of artists like The Beatles and The Yeah Yeah Yeahs.
It wasn’t until the 2014 release of Venice that Breezy Lovejoy became Anderson .Paak. Released independently, Venice was .Paak’s first major project following Cover Art. Venice received major critical acclaim, but didn’t make it to mainstream radio.
.Paak did, however, find a mentor in Dr. Dre. After hearing .Paak’s single, “Suede” early last year, Dr. Dre called .Paak into the studio for an audition. Later that year, .Paak appeared on six tracks, including “All Days Work” and “Deep Water,” on Dr. Dre’s album, Compton.
Under the guidance and support of Dr. Dre, .Paak released his second studio album, Malibu, in January. Considered to be his commercial breakthrough, Pitchfork labeled the album Best New Music and gave Anderson .Paak a flattering comparison to the talented Kendrick Lamar. Following the album’s release, .Paak announced his official addition to Dr. Dre’s label, Aftermath Entertainment.
.Paak recently performed his song “Come Down” on Jimmy Fallon earlier this week with rapper T.I. Together the pair delivered a killer late night performance.
Though not quite a household name quite yet, with all of his celebrity recognition, Anderson .Paak is well on his way there. Don’t sleep on him.