The Launch is coming to CTV this January and will feature some of the most exciting artists in the Canadian music scene.
The new six-part hour-long series will feature 30 incredible musical acts from across Canada, a group that has been handpicked from 10,000 applicants. Each episode will spotlight five of the 30 up-and-coming artists as they receive priceless mentorship from some of the best musicians in the business. The five unsigned artists will have 48 hours to prove themselves worthy of the chance to record their own original song while being mentored by a panel of experts, including Shania Twain, Boy George, Alessia Cara, Fergie, Nikki Sixx, Julia Michaels, Jennifer Nettles and more.
The Launch will premiere in January, but before then, we’re introducing you to the 30 talented artists that will be making their mark on the music industry. Today we’re looking at the first 10, but come back Wednesday and Thursday to see who else could be the next big artist on The Launch.
Hometown: Calgary, AB
Musical Genre: Original bluesy pop-rock. With a voice that is a combination of smooth pavement and rough gravel, and the ability to charm listeners with her sweet tones, yet stun audiences with her ability to hit any high note, Amy’s spectacular performances to date include collaborations with Moby, April Wine, Farmer’s Daughter, and Chris Cummings.
Dream Duet Partner: I would LOVE to perform with KD Lang, I think our voices would blend so well together!
Personal Motto: There’s always something to be thankful for.
Hometown: Brampton, ON
Musical Genres: R&B, soul, hip-hop, pop, and reggae. The singer and multi-instrumentalist discovered her passion for music at a young age. The Brampton, ON teen was the lead in Broadway Bound’s “Grease” production in 2011.
By The Numbers: Her YouTube channel received more than 14,000 hits only a few months after launching.
Hometown: Toronto, ON
Musical Genres: R&B, hip-hop. The singer/songwriter released her first EP in 2014, garnering positive buzz from Toronto’s underground music scene for her seductive vocals and 90s-reminiscent vibe, and has been booking gigs ever since.
Dream Performance Space: Madison Square Garden
Hometown: Acton, ON
Musical Genres: Pop, blues, rock. The singer/songwriter expresses his adventurous soul through his unique blend of pop, blues, and rock-infused music, learning over the years that no matter the scale of venue in which he is playing, music is something he will always love and cherish.
Dream Musical Duo: Jimi Hendrix
Hometown: Toronto, ON
Musical Genres: Pop/alternative/rock. The high-energy, alt-pop group is comprised of brothers Brent and Brian Wirth, Nick Haberer, and Joey Muha.
The band meshes programmed electronic loops, ethereal keyboards, and melodic guitar counterpoint with organic instrumentation bringing a refreshing, high-energy vibe to the alternative-pop genre.
Debut EP: American Towns released in 2016, featuring debut single “Rhythm In The Stars.”
Can’t Live Without: My piano and pizza (Brent); Coffee! (Brian)
Dream Musical Venue: Red Rocks Amphitheatre in Colorado. (Nick)
Hobbies: Being a full-time bunny parent! (Joey)
Hometown: Ohsweken, Six Nations Of The Grand River, ON
Musical Genres: Folk/blues/soul. Raised in the town of Brantford, Ont., Logan Staats started writing and performing music in his early teens. His haunting and distinct voice has provided opportunities to share the stage with acts such as Buffy Sainte-Marie, Keith Secola, and Mumford and Sons, to name just a few. Armed with his guitar and harmonica, the folk/blues/soul artist is determined to raise the bar for Indigenous/ mainstream crossover music.
What inspires you musically? Culture, love, loss, desperation, and healing.
Hometown: Salt Spring Island, BC
Musical genres: R&B, jazz, alternative, pop. Singing before she could even talk, Nicky plays several instruments including piano, guitar, and harp. She never hesitates to take every opportunity she can to perform, with her jazzy vocals flowing beautifully over the alternative/R&B music she strives to write and perform.
Can’t Live Without: Coffee!
Hometown: Toronto, ON
Musical Genres: Pop. Started by brothers Tyson and Myles Erlick in 2015, The Revel Boys began as a collective of friends making beats and YouTube cover videos and has been building steam ever since. The Revel Boys current lineup also includes GTA rapper/songwriter Akiel Julien, singer/beat maker Noah Zulfikar, and singer/keyboardist Josh Lamb.
Collaborations To Date: Jocelyn Alice, Kojak, Walk Off the Earth, Commissioner Gordon and White Tiger Society, and Lionshead.
Hometown: Georgetown, ON
Musical Genres: Pop, Broadway, jazz. Singer, songwriter, dancer, actress, and model Vivian Hicks is truly a quintuple threat. Taking up singing and dancing at a very early age, Vivian has won numerous awards in her disciplines, including more than 11 U.S. scholarships.
Musical.ly Inclined: Vivian has made a name for herself on social media with several of her raw videos going viral on Instagram and Facebook. She has more than 1 million fans on Musical.ly, receiving re-posts and accolades from her idols including Fifth Harmony, Bruno Mars, Meghan Trainor, The Chainsmokers, and more.
Hometown: Moncton, NB
Musical Genres: Pop, pop-rock, folk-pop. Multiple award-winning Canadian songwriter, performer, and recording artist Zack Lane has shared the stage with artists including Jann Arden, Jeff Cook, and the iconic group Alabama, and he has garnered numerous grand prize wins at coveted vocal competitions, enthralling audiences across North America.
Can’t Live Without: Pizza!
Musical Inspiration: My family heritage, rooted in the musical and culturally-rich region of Newfoundland.