Nathan For You’s Nathan Fielder has become famous for helping struggling small business owners increase their business through inventive and often questionable means.
On Season 3, which airs Thursdays at 10E/7P on Much, he’s already helped a electronics store, a women’s clothing store, and a horse ranch looking to increase their business for overweight customers.
Now it’s Fielder’s turn to start this own business. While appearing on Conan this week, Fielder revealed that he’s started his own clothing company called Summit Ice after learning the makers of his favourite wind breaker featured a Holocaust denier in their catalog. Unfortunately for Nathan, it looks like he has more research to do in terms of keeping his own company ethically sound.