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Radiohead Release Video For ‘I Promise’ From OK Computer

It’s been 20 years since Radiohead released their groundbreaking album OK Computer. While every title in Radiohead’s celebrated discography could be labeled as groundbreaking, it was OK Computer that catapulted Radiohead from indie band on the rise to the biggest rock band in the world.

With the English band’s third studio album, Thom Yorke and company began their shift away from the hugely popular Britpop sound towards the ambient, synth-infused sonic renaissance, creating an entirely new genre of music. Singles like “Karma Police” and “Paranoid Android” earned both critical and commercial praise, with their visually stunning music videos garnering just as much interest as their melodic and melancholy musical arrangements.

Nominated for album of the year at both the Grammy awards and the Brit awards, OK Computer went on to take home Best Alternative Album at the Grammy awards and was shortlisted for the prestigious Mercury Prize.

In May, Radiohead and their label XL announced they would be reissuing OK Computer for the album’s 20th anniversary. Titled OKNOTOK, the upcoming record will include a remastered version of the original 12 tracks, as well as eight B sides. Three previously unreleased songs will also be featured, including “Man of War,” which was originally recorded for The Avengers film, but not used, and “Lift” was recorded in 1996 while the band was on tour with Alanis Morissette.

A video for the third new track “I Promise” was released this week, with the song led by a drumline bass that shows a playfulness not often heard in Radiohead’s music.

The eerie video for “I Promise” is yet another addition to Radiohead’s long list of visual achievements over their three-decade career. A stunning commentary on the future of AI, the video focuses on the severed head of a lifelike looking android who rides the bus through a dark city and finds the beauty in the strangers he passes by.

Shot by All The Sleepless Nights director Michał Marczak, none of the members of Radiohead appear in the video, with the band currently on tour in Europe.

OKNOTOK will be released on June 23 and is available for preorder now.

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