Just a few days after celebrating her 25th birthday, Selena Gomez has dropped her latest video for the sexually charged single “Fetish” and is continuing to carve out her path as an artist.
Gomez wears a long yellow dress as she wanders through an abandoned city, making her way home to put together a dinner party with no attendees. The singer appears to be attempting to fill her empty days in possibly a post-apocalyptic world, washing dishes with white gloves and wandering around her walk-in freezer full of fruit. As for rapper Gucci Mane, the featured artist makes a brief cameo and performs his short verse in the freezer.
While the lyrics of “Fetish” focus on a relationship that has turned into a love addiction, Gomez uses her new music video to focus on mental health. It’s an interesting move for the pop star and mental health advocate, considering that releasing a sexually explicit video of a couple together in bed would have been the obvious choice. Instead, Gomez’s scenes of eating soap and putting glass in her mouth are all acts of self-harm, with Gomez shining a light on mental health issues and eating disorders like Pica, which include people ingesting items that are not food.
“Fetish” was directed by Petra Collins, with the Toronto director slowly moving into the music video world, having shot Carly Rae Jepsen’s 2015 video for “Boy Problems.” Collins and Gomez previously worked together on a photo shoot for Wonderland Magazine, with Collins photographing the singer for the cover of the September 2015 issue.
“Fetish” acts as the second single from Gomez’s upcoming album SG2, following the release of her lead single “Bad Liar.” Gomez has not released any information on when the new album will be available, but did tell Carson Daly that she has enough material for a new album.
“I’ve been in the studio for a year. So, I can technically say I have an album, but I don’t know where I want to go with it because of how different everything sounds. I’m not just saying that because I feel like, ‘Oh, that’s exciting!’ Every song I’m setting up to be a single is just completely separate from each other and I love that,” she explained. “So, I don’t know where it’s gonna go, but I can say I have an album because it’s a lot of music.”