As we’ve learned before with singles like “Good for You” and “Hands To Myself,” child actor turned pop star Selena Gomez is all grown up. And she has no intention of letting anyone forget it.
The singer released a music video for “Bad Liar” in June, her first solo single of 2017 and since 2015’s Revival album. Trying to bridge the gap between her musical and acting career, Gomez overextended herself and played every major role in the music video, unfortunately giving off more of an indulgent and laughable result than we think she and director Jesse Peretz intended.
The final shot of the video for “Bad Liar” included a sneak peek at Gomez’s follow-up single “Fetish,” which she has released today. One upping herself on the self-indulgent angle, Gomez’s video for “Fetish” has nothing to do with the 1970s housewife images she’s been posting on her Instagram account to show off her filtering skills. Instead, the video is a single shot of Gomez’s mouth singing along to “Fetish,” which is somehow more entertaining and cohesive than the video for “Bad Liar.”
The song unfortunately includes a forgettable verse from Gucci Mane, a feature spot that seems to be included solely for the gains of a wider audience and not in any way to further the song’s development. Gomez has proven time and time again that she can top the charts on her own, so if she’s going to collaborate with another artist, it should be in a more substantial way.
Gomez’s boyfriend The Weeknd and his appearance on Lana Del Rey’s “Lust For Life” and Ariana Grande’s “Love Me Harder” are prime examples of two artists complementing one another, rather than a three-line verse thrown in at the last minute.
As for the rest of the song, “Fetish” does not have the same radio friendly ear worm quality of “Bad Liar” or even “Good For You,” which would be its closest comparison in Gomez’s arsenal of hit songs. Still, “Fetish” does bring its own dark and sexy vibe with a cinematic flair that almost makes us wish Gomez had waited and released the single on the next 50 Shades Of Grey soundtrack.
With Gomez’s onslaught of voyeuristic photos on social media showing the cherub-faced singer straddling the line between childhood and adulthood, it appears the singer is entering a new phase of her artistic vision. While “Fetish” isn’t a huge departure musically from what we’ve heard before from the popstar, it does show that the singer is continuing to grow and try out new sounds with some definite success.
It’s still unclear whether “Fetish” and “Bad Liar” will double as the lead singles from Gomez’s next album. Contrary to today’s new video, Gomez is staying tight-lipped about her expanding discography.