First, it was July 2015. Then it was August 2015. Then July 2016, August 5 and now November 13. Fans of Frank Ocean have been teased so many times, that at this point, it’s a question of whether or not they’re going to ban together and boycott Ocean indefinitely.
Over the weekend, Channel Orange has managed to climb its way back up into the Billboard 200 after a three year absence. Is this fans’ way of saying goodbye or their way of professing their unfaltering dedication? In this segment of She Said, She Said, we dive into the topic of Frank Ocean’s Boys Don’t Cry. Are we over it, or nah?
Andi: All the hype surrounding the release of Boys Don’t Cry was funny at first, but now, Frank Ocean is becoming a meme himself. How many meme trends erupted from the mere fact that Ocean has taken so long to release the album?
Want to feel old? Frank Ocean released his last album over a thousand years ago.
— Matt Pearce (@mattdpearce) September 2, 2015
its been a year since Frank Ocean promised an album wya pic.twitter.com/3vrzAvtQNb
— Tyler Doing Things (@TylerActivities) August 1, 2016
It’s a long-running inside joke for all of Ocean’s fans to ask, “Where’s Frank Ocean?” or make quips about being seniors by the time the album finally drops. Being elusive creates mystery around an album, but the joke is getting old real fast. Eventually, people (including me) will stop caring. And you know what they say: Out of sight, out of mind.
Brianne: No matter how many memes surrounding Ocean’s non-album release surface, one thing will always be certain in his future: Album sales. Sure, people are making fun of the singer with Where’s Waldo? memes and aggressive tweets now, but at the end of the day, whenever Ocean does decide to drop Boys Don’t Cry, the same people are going to be the first to cop the album.
WHAT IF FRANK OCEAN COULDN’T MAKE AN OCEAN WITHOUT THE TEARS OF DESPERATELY DEPRIVED FANS?
WHAT IT’S BECAUSE HE, A BOY, CAN’T CRY.
— Jake Kivanç (@KivancJake) August 9, 2016
The hype created from unfulfilled album release dates, leaked footage and anti-climactic video streams could be a strategic business move on Ocean’s part. It’s been years since the release of his debut album, Channel Orange, and to guarantee long-lasting, free exposure, maybe Ocean and his team came up with this solution. When Boys Don’t Cry does drop, people are going to be talking about it for a long, long time–even if the four-year break transformed Frank Ocean’s voice into IceJJFish.
Andi: I’m sure everyone has heard the saying, “Fool me once, shame on me. Fool me twice, shame on you.” Well Ocean, fool me 15 times and I might stop caring about your music. On Twitter, you can see fans growing more annoyed as the days go by with Ocean’s continued delay, as well as his lack of fan engagement.
Okay November 13 is the date now Frank??? What year? How you gonna weasel out of this one? Oh man I’m running out of patience
— Robb Stark is Bae (@JakeJahrmarkt) August 7, 2016
— zachary (@zachwaskowiak) August 6, 2016
What has Ocean said about this album in the last year? He can pose in his Calvins, update his library due date card and give us useless live streams, but he can’t go on social media to let his fans know what’s up? I used to consider myself a huge Ocean fan and was dying to hear this album, but now I find myself caring less and less about him and instead, listening to other artists to fill my neo-soul void. When Boys Don’t Cry finally comes out in 20 years, the memes will be over and people’s interest in his music might be as well.
Brianne: Like most other Ocean fans with a computer, I am not shy when it comes to expressing frustrations. But what we have to all understand is, Frank Ocean doesn’t owe us anything. As a musician, his job is to make music, not address every little concern we have. Ocean is taking the time to make his album even better than Channel Orange. Perfection takes time and concentration. Concentration requires silence. So, shhh.
Andi: I predict all the media outlets will erupt with “Finally, the album we’ve been waiting for” posts in 2036. Then, Ocean will go back into his shell of subtle awesomeness, while fans will be left listening to the album on repeat until his third release in 2056.
Brianne: I predict that Frank Ocean will pull a Beyoncé and gift us with a visual album when we least expect it. The world will rejoice and Frank Ocean will become president. The end. *Drops mic*