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Vancouver rapper SonReal and music video director Peter Huang have done it again. Pairing up for their eighth music video, the duo released “No Warm Up” today and have continued to forge their own path in the Canadian music video landscape.
SonReal had been slugging it out in the hip hop world for years, releasing a prolific number of mixtapes and albums in the 2010s. But in 2013, his hustle paid off when the artist took his insanely catchy track “Everywhere We Go” and teamed up with Huang for a video ode to Napoleon Dynamite. Since then, the pair have gone on to release more hilarious and visually eyecatching videos featuring the straight-faced rapper, including “L.A.,” “Whoa Nilly” and “For The Town.”
In October, the pair celebrated Halloween early with the release the hilariously horror-filled “Hot Air Balloon,” spoofing famous horror films while SonReal’s pop-filled track played over top.
Now Huang and SonReal have dropped their first video of 2017 and are once again taking aim at pop culture.
The lyrics of the bravado-filled single are mirrored in today’s new music video, which has the musician playing a successful doctor and businessman, and even someone who can impregnate a woman from across the room. We don’t remember this part of sex ed.
The video also shows SonReal, an assassin-trained President of the United States, with the Canadian rapper nodding to President Obama with the former POTUS’ signature hand gesture.
“No Warm Up” checks off all the key elements that have become indicative of SonReal and Huang’s work together, including SonReal casting his friends and management team in the video, performing his lines with a deadpan delivery, and of course, some comically jarring special affects (an adult man’s face on a baby cannot be unseen).
SonReal’s No Warm Up Tour kicks off on January 31 in Portland, Oregon and includes 16 Canadians dates.