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In 2018, everything that K-pop band BTS touch instantly becomes huge and that includes the group’s latest collaboration with DJ Steve Aoki with “Waste It On Me.” Dropping the music video for the melodic club track on Monday morning, Aoki has spearheaded a music video that features an all Asian-American cast, making it one of the first mainstream English-speaking music videos by a major artist to do so.
Directed by Linkin Park DJ and Korean-American Joe Hahn, “Waste It On Me” doesn’t include an appearance from BTS, but makes up for it in sheer star power. The video features an impressive list of actors, including Ken Jeong (Crazy Rich Asians), Jimmy O. Yang (Silicon Valley), Ross Butler (13 Reasons Why), Jamie Chung (Once Upon A Time), Leonardo Nam (Westworld), Vincent Rodriguez (Crazy Ex-Girlfriend), Jessica Lu (Awkward.), Jinny Chung (New Girl), as well as YouTuber Tiffany Ma, jeweller Ben Baller, writer Jared Eng, and more.
Aoki’s sister and model Devon Aoki plays a famous actress in the video, with Butler as her doting boyfriend. Comedian Ken Jeong is member of the kitchen staff at the club where the young couple hangs out, with Jeong hilariously trying to battle with Butler for Aoki’s attention.
“Waste It On Me” not only features a groundbreaking cast, but it also serves as BTS’ first all-English song. Releasing a statement on “Waste It On Me,” the group said “We’re happy for this meaningful and heartfelt collaboration. The song is just so amazing, we really enjoyed working on it. It’s our first song that is entirely in English. It was refreshing and fun to record the song. We hope this would be a good present for our fans.”
Aoki said that after seeing the success of “Waste It On Me,” which was released in October, he knew the video was a chance to create a piece of art with representation that wasn’t often seen in major music videos. “When I found out that ‘Waste It On Me’ was the number one song in the world on Apple Music I realized that this track represented more than just me and BTS,” said Aoki in a press release. “It’s bigger than music and we hope to show other Asians they are also a part of the global commercial musical landscape. I feel so deeply about the Asian footprint in music culture that I wanted the music video to have an entirely Asian cast and director. The video tells the story of ‘Waste It On Me’ in an incredibly funny, witty, and clever manner.”
Check out the instantly iconic video for “Waste It On Me” below.