It’s been less than 24 hours since the release of Taylor Swift’s new music video and single “ME!” and the Internet is already abuzz with theories and posts detailing the various Easter eggs keen Swifties have found in the “ME!” music video. Instead of doing another round up of the various hidden details, let’s take a look at what these might mean for TS7 (which, according to Swift herself, bff Selena Gomez has already mostly heard) including a potential release date and collabs with the Dixie Chicks and Ariana Grande.
We know, we know, this really doesn’t need any more repeating but hear us out. Swift’s new aesthetic that incorporates plenty of butterfly imagery and the literal fact that a snake (a symbol that has been linked explicitly to Reputation) explodes into an array of butterflies at the start of the music video signals that TS7 will be a metamorphosis for Swift in terms of musical direction and visuals. What’s more, fans have noticed that the entire music video takes place inside a chrysalis, further emphasizing how her new album will signal a change and growth in Swift that sees her breaking out of an old shell.
Swift is shown dancing with Brendon Urie of Panic! At The Disco in one scene wearing white cowboy boots. Does this mean Swift intends to go back and explore her country roots again? Will we find a country track or two on TS7? Maybe, if this next teased collab with the Dixie Chicks is any indication.
Among a wall of paintings of chicks wearing sunglasses hangs a portrait of the Dixie Chicks, a detail that the group has apparently noticed and acknowledged in a tweet to Swift following the release of “ME!” Swift is definitely no stranger to duetting with the Dixie Chicks, as she collaborated on a cover of “Goodbye Earl” with Dixie Chicks member Natalie Maines during her 1989 tour. She also mentioned their track “Cowboy Take Me Away” in a February 2019 interview with ELLE UK. This is particularly noteworthy, as a paragraph later in the same interview she talks about Panic! At The Disco’s “I Write Sins Not Tragedies.”
Chicks stans never unstan.
— Taylor Swift (@taylorswift13) April 26, 2019
In a scene that is reminiscent of “Look What You Made Me Do,” the snakes slithering around on the staircase in that music video have been replaced in “ME!” by thirteen fluffy clouds that turn into harmless snakes evaporating upon contact with Swift. Grande and clouds are having a big moment this year (bless you Ariana for introducing us all to the cloud macchiato), and “ME!” music video co-director Dave Meyers must have known how significant cloud imagery is, considering he also directed Grande’s “No Tears Left To Cry” and “God Is A Woman” music videos. Currently, Swift and Grande are also on the same record label, so maybe a collab isn’t that far fetched?
In a blink-and-you’ll-miss-it moment, Urie is seen standing next to a clock that reads 8:30, leading Swifties to think that the new album will be dropping on August 30.
— COREY 🦋 4.26 (@TaySayHey_Rep) April 26, 2019
Swift has a penchant for hiding song names and lyrics in her music videos, as evidenced by the “…Ready for It?” music video where lyrics from Reputation were spray-painted onto various wall segments. A Swiftie on Tumblr is calling it now that the giant neon “Lover” seen atop a building in Swift’s newest music video is going to be the name of a single on the new album. Whether or not that’s in fact the case, we’ll all just have to wait and see.
If you haven’t already, check out Taylor Swift’s new single “ME!” featuring Brendon Urie below, and catch the world premiere of the track’s live performance at the 2019 Billboard Music Awards hosted by Kelly Clarkson on May 1 at 8 p.m. ET/PT on CTV2.