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Taylor Swift is living her best life in the new video for “End Game.” While the singer may have previously touted the positives of being 22, it seems that 28 is the age where Swift feels most comfortable with herself. In this case, that means travelling the world and celebrating life with friends. YOLO Taylor.
Releasing the video for “End Game” at midnight, Swift once again enlisted the help of her creative partner Joseph Kahn, the man behind most of Swift’s videos for 1989 and her two lead singles from 2017’s Reputation, including “Look What You Made Me Do” and “…Ready For It.” While the first two videos followed the pair’s tried-and-true blockbuster approach to video making, complete with stunning imagery and sleek CGI effects, the new video is all about showing Swift having a good time with friends.
Travelling from Miami to Tokyo and eventually London, Swift hits Ocean Drive with Future, celebrates in a club with Ed Sheeran, and rides a double decker bus in jolly ole England, all while performing her latest single “End Game.”
As usual with Swift, she’s hidden Easter eggs in the visuals of “End Game” for fans to find, including secret messages on the Japanese billboards in Tokyo (one sign reads “End Game” while another translates to the names of Swift’s beloved cats), while the speaker during a karaoke session is set at Swift’s lucky number 13. But something new for the video that we didn’t see in the first two singles from Reputation is Swift looking happy and carefree.
Much of the singer’s sixth studio album is dedicated to dealing with haters and those who have tried to knock her down in her career and personal life, so it’s nice to see Swift enjoying the lighter side of things with a few drinks and some good friends. Plus, a really, really nice yacht. Are they not-nice yachts? We don’t know, but this one sure is pretty.
The old Taylor may not be able to come to the phone right now, but can we party with the new one?
Swift is nominated for two Grammy Awards this year, including Best Collaboration for “I Don’t Want To Live Forever” with Zayn Malik and “Better Man” with Little Big Town (Reputation was released too late in the year to be considered). Fingers crossed we’ll be seeing Swift and her carefree ‘tude at the Grammys in February. You do you, Taylor.