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Taylor Swift has gone full sci-fi and entered the world of clones, lasers, and artificial intelligence for her new music video “…Ready For It.”
Teaming up once again with frequent collaborator Joseph Kahn (“Out of the Woods,” “Bad Blood,” “Look What You Made Me Do”) the pair have set the video for the second single from Swift’s upcoming Reputation in a post-apocalyptic future where humans are machines and machines are God. Or in the case of Swift, rulers of the underbelly.
In the new video released Thursday night, a hooded Swift stomps through an abandoned mall that’s now being used as a lab. She comes face to animatronic face with another robot version of herself, this one appearing naked and encased in glass. The pair appear to have a telekinetic battle, with the two Swifts eventually breaking free of their own cages.
As with any Taylor Swift video, there are eggshells sprinkled throughout the video for fans to spot. In one of the opening shots, Swift stands in front of a graffiti wall, which bears the number 89, Swift’s birthday year, and 91, likely a nod to boyfriend Joe Alywn, who was born in 1991.
Fans have also noted that the lightning bolts used throughout the video could be a dig at Taylor’s ex Calvin Harris, who initially denied the singer wrote his collaboration “This Is What You Came For” with Rihanna. The artwork for the 2016 single featured lightning bolts like those used in the “…Ready For It” video.
At one point near the end of the video, Swift stands on a platform with the line “They’re burning all the witches” painted across it. The line isn’t a lyric from any of the three songs Swift has so far released from Reputation, due out November 10, but possibly a comment on the recent Harvey Weinstein/Woody Allen scandal in the US.
Whatever messages are and aren’t hidden in “…Ready For It,” one thing we do know is that it’s one of the most visually ambitious and impressive videos Swift has released in her hugely accomplished career.