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The 1975 Share New Vertical Video For ‘Love It If We Made It’

The 1975’s latest music video is perfect for smartphones.

The British four-piece have released a new, vertical-style music video for the second single “Love It If We Made It” off their upcoming LP. The video depicts members of The 1975 as silhouettes washed in bright, multicoloured lighting as they rock out to the tune. The band posted a teaser clip of the video on their Instagram account while the full video can be watched here via Spotify.

The new music video sees band members Matty Healy, Adam Hann, Ross MacDonald, and George Daniel perform the track as colourful shadows that change colour to the music’s tune with the song’s lyrics hovering above. The music video follows the recent trend of vertical videos with a 16:9 ratio that makes it optimal for watching on smartphones. Other artists who have done vertical music videos include Nicki Minaj, Taylor Swift, and Camila Cabello—just to name a few.

“Love It If We Made It” is the second single off the band’s forthcoming album, the very 21st-century titled A Brief Inquiry Into Online Relationships. The song follows the previously released “Give Yourself A Try,” which dropped this past May. Both tracks have critics and fans drawing comparisons to that of the Strokes as The 1975 experiments in the lo-fi indie music genre. As a group that’s known to shift their sound with each record, these two singles see the Manchester pop outfit pivot away from their sparkling, ’80s-inspired sophisti-pop of their sophomore album, opting for a vibe that’s more grounded in their British indie roots.

A Brief Inquiry Into Online Relationships will drop sometime this October with a follow up, titled Notes on a Conditional Form, slated for May 2019. That’s two full albums from The 1975 in the span of a year.

The 1975’s next single from their third studio album “TOOTIMETOOTIMETOOTIME” will premiere tonight (August 15) on BBC Radio 1.

“TooTimeTooTimeTooTime” follows “Love It If We Made It” as the latest single from their studio album. The track was released today (August 15) and can be heard on Spotify and Apple Music.