Jay Z has officially launched his new streaming service TIDAL and all the cool kids are invited. A promo video for the hush hush project was uploaded online earlier today and featured Madonna, Kanye West, Rihanna, Arcade Fire, Alicia Keys, Usher, Calvin Harris, Daft Punk, Coldplay, Jason Aldean, Jack White and Nicki Minaj, with the musicians looking like they were about to write the SATs.
Described as ‘high fidelity music streaming’, Jay Z held an event in New York this afternoon to celebrate the launch of the new company.
So what is TIDAL?
It’s the “first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”
How does it look?
It’s pretty pretty.
How much is it?
One month trial for free, then $9.99 for Premium or $19.99 for HiFi, which comes with a better sound than the regular better sound TIDAL boasts. Prices are in US dollars and you have to use a credit card to sign up for a free month. Unlike other streaming services, there’s no free option for longer than a trial period.
What do I get for that?
Music librarys from artists that you can find on most other streaming services, plus Taylor Swift. You also get curated playlists from artists. This afternoon we listed to songs that inspired Coldplay’s sound. There are also playlists curated by people who work at TIDAL, like this Sia-inspired list.
Is it really that much better than free services?
The sound cut out a few times for us, but that could be internet connection or new site issues. Could we hear a richer sound? Not really.
Yeah. How about these 2015 ‘suggested artists’ that come up when we search Taylor Swift. Hova, 1989 happened. Update your site.
We’re not sold that it’s worth twice the price of other streaming services, although we are sold on the fact that today’s biggest artists seem to have a huge beef with tech companies. The focus of TIDAL appears to be putting the ‘art’ back in music through better quality sound and visuals, but isn’t a big part of the quality determined by someone’s phone or computer?
Also, you’re going to pretty much hate all your favourite artists after watching this video.
TIDAL is the reason some of your favourite artists changed their Instagram icons to a teal circle today.