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If you’ve ever watched a music video and thought, I wish there was more dancing on a casket, then you’re in luck. Tove Lo’s new video for the anti-monogamy track “Cool Girl” is here and it’s bringing its funeral-inspired dance floor with it.
“Cool Girl” is the lead single from Lo’s upcoming second album Lady Wood and the first chapter in a video series titled Fairy Dust. The video opens and closes with shots of Lo in a club, which we assume is reference to the videos to come in later chapters.
As for “Cool Girl,” the Swedish pop singer goes back and forth between writhing on a car in a dusty hotel parking lot and a shaved-head version of Lo writing on a clear casket in the middle of the desert. It’s unclear who is in the casket, with some shots looking like it could be Lo, possibly representing the death of her ‘cool girl’ image.
The video ends with Lo in one of the rooms in the hotel. She sets the room ablaze while her voiceover plays, saying, “Pain and pleasure go hand in hand, they say. But no one mentions that pain is just a path to more pleasure. No more fear, you know?”
Today’s release is the latest from Lo in a consistent string of titillating and provocative videos. Lo’s last video featured a contemporary dance routine with Nick Jonas on the duo’s huge single “Close,” from Jonas’ 2016 disc Last Year Was Complicated.
Tove Lo’s sophomore album Lady Wood is set to be released October 28.