New collab alert: Ty Dolla $ign and J. Cole have joined forces on track “Purple Emoji.”
The sweet-like-honey sample transports the listener back to the early 2000s with its R&B vibes, while the verses cut like a knife and hit hard in the feelings. While Ty Dolla $ign makes a public apology to his love whom he misses and needs, J. Cole muses about his adoration for the woman in his life, the mother of his child, and makes promises for their future together. It’s definitely a track that will tug on your heartstrings.
Although neither artists have provided an explanation as to why the song is named after a purple-horned, devil emoji, J.Cole references in his verse that “Ain’t nothin’ devilish, babe / In fact, it’s a Heaven-sent thing.” Seems like it has a personal connection to him and his wife.
“Purple Emoji” had a special premiere on Zane Lowe’s World Record on Beats 1 on Apple Music, which included an interview with Ty Dolla $ign himself. He explained that this collab happened by pure chance because the two artists were recording in the same studio.
“I was at this studio called Jungle City in New York working on Yandhi with Kanye. And then just turns out Cole was in the room right next to me.” He had just completed something he thought would “be crazy” for both of them. “[Cole] came in my room I played it for him immediately and he did his verse in five minutes,” he added.
Dolla $ign also chatted about the nearing completion of his album, which is he says is his favourite he’s done yet. He continued, adding that album is his “most personal, really talking the talk, lot more serious songs but a couple party songs, bangers and stuff.”
As for J. Cole, he most recently dropped new single “Middle Child” in January along with an accompanying video in February. According to a Billboard interview from last fall, he had plans to take 2019 off to “work on The Off Season, which may become an EP or a full mixtape; his next album, The Fall Off; and a side project for Kill Edward, the pitch-shifted alter-ego he debuted on KOD.” That’s a lot of music to look forward to, so let’s hope it comes soon.