You can opt-out from either of these at any time
Any questions or concerns please contact us.
Macklemore and Ryan Lewis burst onto the music scene with their pro-gay marriage anthem Same Love in 2012 and now the socially conscious rap and producing duo are turning their attention to the medical professions’ role in substance abuse.
In the new single Kevin, Macklemore tells the story of a young friend who died after overdosing on prescription medication. Blaming doctors who over-prescribe, big businesses who benefit from the pharmaceutical companies, and the US government who, in Macklemore’s words, do little to help those with substance abuse issues, the Seattle rapper refuses to mince words on the emotionally personal track.
Soul singer Leon Bridges adds to the depth of the gut-wrenching track with his chorus, singing “Doctor, please, give me a dose of the American Dream / Put down the pen and look in my eyes / We’re in the waiting room and something ain’t right / All this is on you, we’re over-prescribed.”
The trio first performed Kevin on television back in 2015 during the American Music Awards and have now released a simple and gritty black and white music video to accompany the track. Directed by Jason Koening, who was behind the duo’s epic Can’t Hold Us video, and Ryan Lewis, who does not appear in the video, much of the visuals are taken up by Macklemore, who energetically performs his way through an abandoned and crumbling mansion. For his parts, Bridges walks the the decaying grounds and later finds a seat inside the house to close out the somber track.
Kevin is part of Macklemore and Ryan Lewis’ upcoming self-released disc This Unruly Mess I’ve Made, a follow-up to 2012’s Grammy-winning The Heist. In addition to Bridges, the new disc also features appearances from Chance the Rapper, KRS-One, and actor Idris Elba.