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Hedley’s sixth studio album Hello is a little over one week away from its November 6 release, but the exclusive video premiere of the title track is here right now!
The new video features lead singer Jacob Hoggard pulling double duty, both performing and directing alongside co-director Matt Leaf.
Hello is both a performance video and a love story. Shots of the BC band playing the new single inside a high school gym make up half of Hello. Giving one of their trademark high energy performances, slow-motion shots, backing spotlights, and a rainfall of confetti add to the impressive aesthetics of the new video.
In addition to visuals of the band, the video also features a love story. When a young boy worries that his girlfriend is no longer in love with him, he sends away for an impressively big diamond engagement ring. Unfortunately, she has moved on before he’s able to propose, so he throws the ring box and hits her in the face. This is why people should at least wait until junior high to get engaged.
“Hello is a song about that moment when you hang up the phone and you wish you didn’t,” says Hoggard, who wrote the lyrics for Hello. “That idea that knowing what it takes to get through something and ultimately it being as simple as just reaching out and saying ‘I’m sorry’ or ‘I love you’ or saying ‘hello, I miss you’.”
“It’s that connection,” continues Hoggard, “that simple moment that you want so bad to have happen, but it’s the hardest thing to do. For us, Hello was so deeply rooted in our need to both express ourselves and connect with people.”
Hedley’s sixth studio album Hello, which features the title track and the first single Lost In Translation, is set to be released on November 6.