Wear Your Label Makes A Statement On Mental Health


Today is Bell Let’s Talk Day, an annual initiative to help end the stigma surrounding mental illness. One person that’s working to reduce mental health stigma and open up a dialogue is Wear Your Label co-founder Kayley Reed.

After struggling with an eating disorder and depression, Reed met WYL co-founder Kyle MacNevin. Together, they started a clothing company with logos designed by people affected by mental illnesses.

Based in Fredericton, New Brunswick, the clothing line works to use fashion as a means of jump starting conversations around mental illness. Wear Your Label has captured the attention of The Today Show, People Magazine, Cosmopolitan and more, with the small company expanding to help meet growing demand.

With sayings like “Self Care Isn’t Selfish” and “It’s Okay To Not Be Okay”, Reed and MacNevin are hoping their clothing will help those who feel alone and isolated in their struggle.

You can take part in Bell Let’s Talk Day by sending a text message, making a mobile or long distance call using Bell Media products, tweeting with the hashtag #BellLetsTalk, or sharing Bell’s Let’s Talk Facebook image. Each time you do any of these activities, Bell will donate 5¢ to mental health initiatives.