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Meet Ama Lou. You might recall her as this year’s opener for Jorja Smith during the North American leg of her tour. You may even recognize her name from one of Drake’s Instagram posts. Either way, if you haven’t heard of Ama Lou, you definitely won’t forget her now.
Based in North London, Lou is a 20-year-old classically trained singer who writes and produces her own music (we’d also like to add that she has a killer sense of style).
As it turns out, everyone’s favourite Scorpion artist, Drake, is a big fan Lou. The Canadian rapper recently endorsed the singer by placing a big order on some of her merch, DMing Lou to praise her music and even using her lyrics as a caption for one of his IG photos.
Though Lou comes from classical beginnings, she’s said her musical influences range across a spectrum of genres, from Ella Fitzgerald to Hannah Montana. Preferring minimalist production, Lou recently released her debut EP, DDD and earlier this week, a corresponding short film to go with it. Standing for dusk, day and dawn, DDD features three songs that capture her mesmerizing vocals over synths and drums.
Shot by her sister, Mahalia John, the film DDD visually narrates the story behind Lou’s EP. Written and directed by Lou herself, the visual follows a girl (Lou) caught up in an L.A. crime ring. Each track on the EP is filmed at either dawn, midday or dusk.
Though she is just starting out, DDD isn’t the first time Ama Lou has released original music. Back in 2016, Lou released “TBC,” a politically-charged, “Black Lives Matter” single about police brutality.
In 2017, the singer released the song, “Not Always,” where she tackles the issue of gender being a confining concept.
Though proud of her earlier work, Lou considers DDD to be her best sonical project thus far.
“DDD was the first project where I had the resources around me to be totally free and play out exactly what I heard in my head.” She told Paper Magazine. “I realized my place as my own sound producer, I had all the answers for my own blanks. I was able to work with amazing session musicians and producers and be really specific and extremely pedantic about what I was hearing.”
Keep your eyes (and ears!) on Ama Lou. She’s just getting started.