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Years & Years just dropped their new dance hit Desire featuring Tove Lo and have complimented the sexy new track with a sexy new video. Sure, scandalous, skin-bearing music videos pop up online every day, but what makes the new clip from the British trio stand out is its groundbreaking visuals in same-sex and interracial relationships.
While much of the 2000s were spent watching Britney Spears declare her slave status while highly toned and heavily oiled predominantly white dancers gyrated around her, Desire updates the sexual revolution video for 2016. Featuring same sex kisses, various ethnicities, and a range of body types, Years & Years brings queer love to the mainstream, displaying sexual fluidity and erasing gender-norm barriers.
Lead singer Olly Alexander posted about the video on the band’s Facebook page, explaining that he wanted a video that would make everyone feel sexy, not just the straight community. “Everyone has a different definition of what they find sexy, so why do we so often get given one version of what sexy is time and time again? Is there a rulebook for men and women on how to feel sexy or what sexy is? For me, whoever it is, two women, two men, a group of gender-queer people, it’s all cute. It can all be a positive and a joyful expression of sexiness and sexuality, you don’t have to be a specific gender to enjoy it.”
The singer goes on to say “I LOVE POP (obviously) so, why is it that in 2016, a Pop video featuring people expressing their sexuality who aren’t cis-gendered or heterosexual, feel at all unusual or progressive? Well for a lot of people, it doesn’t- they live and think outside of the societal binary most of us are used to, but for a lot of other people, myself included, it does. It shouldn’t, but it does. I am an openly gay male singer, in a band called Years & Years, we make pop music. We’re not the only queer-frontman-led acts nor am I the only openly gay male singer but all that being said there aren’t that many of us and at times I’ve felt real pressure to hide or to limit my sexuality. Some of that pressure has come from myself and my own internal struggles and some of it has come from the wider world. Most often I see the following kind of attitude – we don’t mind if you’re gay, just don’t be too gay or that’s a bit much; a bit camp; a bit weird; don’t shove it in our faces etc. Well, if “shoving it in your face” essentially refers to the way that lots of straight pop stars get to assert their sexuality then I’ll be damned if I’m not gonna shove it in your face if I want to.”
This is the second video for Desire, with the first visual featuring Olly in a room with a typewriter while scenes of people eating and walking around Tokyo were inter-spliced. The new version features the addition of Swedish singer Tove Lo on vocals and some very sexy scenes. For everyone.